Audit
Find what’s holding your website back.
A detailed review of the technical, structural and conversion-focused parts of your website that influence how easily people can find it, understand it and take action. We review SEO, website structure, usability, performance and conversion friction, then show you what is wrong, why it matters and what should happen next.
WHAT’S COVERED
Everything that decides whether your website gets found, works and converts.
We look at the website as one connected system — search visibility, technical foundations, structure, user experience, speed and the path visitors take before becoming an enquiry.
01
Search visibility & indexation
- Crawlability and indexing issues
- Robots directives and blocked pages
- XML sitemap and index coverage
- Canonical and duplicate-page conflicts
- Search visibility opportunities
02
Website structure & UX
- Page hierarchy and navigation
- User journeys and information flow
- Mobile and responsive experience
- Content clarity and page structure
- Unnecessary usability friction
03
Performance & Core Web Vitals
- Loading speed and page weight
- Core Web Vitals
- Image and asset optimisation
- JavaScript and rendering issues
- Visual stability and responsiveness
04
Conversion & CTA flow
- CTA placement and visibility
- Form and enquiry friction
- Offer and next-step clarity
- Important conversion paths
- Unnecessary steps before action
05
Technical & development quality
- Broken links and redirects
- Frontend and structural issues
- Heading and semantic structure
- HTTPS and canonical consistency
- WordPress and CMS-specific issues
06
Tracking & measurement
- Important conversion tracking
- Analytics setup and visibility
- Search Console signals
- Measurable customer actions
- Gaps in performance data
THE DELIVERABLE
What you actually get.
One clear audit organised around impact. Every important issue is explained in context so you understand what is happening, why it matters and what needs to be done next.
✓
Prioritised issue list — the highest-impact problems appear first instead of being buried inside a long technical checklist.
✓
Why it matters — every important issue includes a clear explanation of how it affects visibility, usability, performance or conversions.
✓
How to fix it — practical recommendations that can be used by you, your developer or your internal team.
✓
Quick wins — smaller improvements with useful potential are separated from larger structural work.
✓
Clear next steps — you know what should happen now, what can wait and what may not be worth spending time on.
How priority is decided
P1 · HIGH IMPACT
Problems that can directly limit visibility, damage the website experience, create major friction or block important customer actions.
P2 · WORTH DOING
Improvements with meaningful potential that are useful but less urgent than the highest-impact issues.
P3 · CLEAN-UP
Lower-impact improvements and technical clean-up. Useful where appropriate, but not allowed to distract from work that matters more.
The standalone audit is €500, fixed — no tiers, no “starting from” pricing and no surprise invoice. The review covers the website as a whole: SEO visibility, structure, development quality, performance, user experience and conversion paths. If the audit uncovers work that should be implemented afterwards, those next steps are presented separately so you can decide what makes sense for your business.
BUILT ON EXPERIENCE
5+
Years in SEO. One clearer view of your website.
The goal is not to produce the longest audit. It is to identify what actually deserves attention across visibility, website quality and conversion.
PRIORITISED
Impact first.
Important issues are separated from smaller technical details that can safely wait.
CLEAR
Understand what matters.
Recommendations include context so you understand why something deserves attention.
ACTIONABLE
Built to be used.
The audit is structured around practical next steps rather than technical information for its own sake.
READY TO GROW?
Stop guessing what’s holding your website back.
Get a clear view of what needs fixing, what matters most and where the biggest opportunities for growth are.